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Artifacts · Friday · eleven blocks

MEDDPICC Scorecard

A MEDDPICC Scorecard gives every qualification dimension a position and the line that earned it — the quotation, with who said it and when. A dimension nobody has answered gets no sentence at all, only the fact that it is open. It ends with the CRM update written out field by field, so the scorecard and the admin are one job.

When you reach for it

Friday morning, before anybody asks you where it stands.

What's in it

Every block this artifact writes, in the order it writes them. One of them is set out in full below, on a real deal — the rest are named and nothing else, because a block filled in to look good on a marketing page is the one thing this product refuses to do.

  1. Size, stage and close date

  2. M — the numbers the buyer cares about

  3. E — who signs, and have you met them

    Where it stands

    Not on the ladder

    What that rests on

    Mentioned once, by somebody else, for nineteen seconds. Never spoken to.

    No source in 3 calls and 1 email thread

  4. D — what they're comparing you against

  5. D — how they'll get to a decision

  6. P — where the paperwork stands

  7. I — the pain, and whose it is

  8. C — your champions, one by one

  9. C — who else is in the running

  10. Where the deal really stands

  11. Your CRM paste

The filled block is Halden Freight, the deal the home page works, read off 3 calls and 1 email thread and nothing else. The other blocks are named here and left empty on purpose.

Artifacts · sample deal

MEDDPICC Scorecard

Structured content you copy into your own tools — block by block, paste-ready.

Your CRM paste

MEDDPICC_MService credits ran about four hundred thousand last year. That’s the number that gets asked about upstairs.
MEDDPICC_EGap — economic buyer not captured
MEDDPICC_DCIf it can’t reconcile against the carrier feed, it doesn’t matter what else it does.
MEDDPICC_DPIt goes to the ops board, and then whoever’s running procurement that month.
MEDDPICC_PPGap — paper process not captured
MEDDPICC_ITwo on nights, every night, doing nothing but chasing exceptions — that’s since we took the new carriers on.
MEDDPICC_C(hampion)I can get it on the ops board agenda. Getting Dervla to care is the other thing.
MEDDPICC_C(ompetition)The path of least resistance is we let it roll for another year.

This is what comes out. What goes in is the call you already had.

Work a deal

14 days free, no card, no call.