One evening with a sample deal.
SalesWolf is a deal workspace for sales reps, built on MEDDPICC. This is one rep’s evening before a call, on a sample deal. Halden Freight is a sample deal we wrote to show the work: the company, the people and the calls are made up, and every view below is what SalesWolf made of them. Tonight you are Jordan Pike, selling for Carrowmark.

Tue 9 Jun 21:40
What you’re thinking
“The call is on Thursday. The last one went well. Didn’t it?”
Exceptions platform (new)
QualificationHalden Freight
What you get
Nothing to install and no CRM to connect. You bring what you already have.
Tue 9 Jun 21:46
What you’re thinking
“Three calls and an email thread. Do I really paste all of that?”
14 May
Discovery call with Marta
21 May
Technical review with Owen
2 Jun
Email thread with Marta
4 Jun
Check-in call with Marta
What you get
Your file is read in your browser and never uploaded. The text stays with the deal until you delete the deal, and is removed from the database 90 days after that. Deals are shared with your teammates by default, you can make any deal private, and there is no manager view.
Tue 9 Jun 22:05
What you’re thinking
“Is it going to make things up about my deal?”
Proposed from the check-in call with Marta · 4 Jun · filed under Paper Process
goes to whoever’s running procurement that month
owner: procurement · Procurement
What you get
Nothing lands on the deal until you accept it. This one said procurement, but not who runs it or what it needs, so you turned it down and Paper Process stayed blank.
Tue 9 Jun 22:10
What you’re thinking
“So what do I actually know about this deal?”
Halden Freight · sample deal
Exceptions platform (new)
QualificationHalden Freight
Qualification
Gaps aren't failures. They're the next things worth learning.
What you get
Ten dimensions, where each one stands, and the three with nothing on them.
Tue 9 Jun 22:18
What you’re thinking
“Is it really that thin?”
Qualification
Two figures sit on the pain, from the discovery call and Marta’s email. Neither is a target.
No source in three calls and an email thread
You know where you stand, read against your own product · From the technical review with Owen · 21 May
No source in three calls and an email thread
Gaps aren't failures. They're the next things worth learning.
What you get
Each row says which call or email it came from. A blank says it is blank.
Tue 9 Jun 22:26
What you’re thinking
“Dervla came up, didn’t she?”
18:52 · Marta Reiss Honestly? The path of least resistance is we let it roll for another year. It auto-renews end of January unless somebody writes in — ninety days, I think — and nobody’s going to pick that fight without Dervla behind it.
19:11 · Jordan Pike Sure. So on the reconciliation piece —
What you get
Your recorder kept the moment. SalesWolf found the blank. Nineteen seconds, and you moved on to reconciliation.
Tue 9 Jun 22:31
What you’re thinking
“When do I actually run out of time?”
Worked out from her words: it renews on 31 Jan
2 Nov
The last day to serve notice, if the notice is ninety days.
2 Dec
The last day to serve notice, if it is sixty.
31 Jan
It renews itself. Nobody has to do anything.
What you get
A real deadline, and you don’t know which day it is yet. The sixth question in Thursday’s Discovery Brief asks exactly that.
Tue 9 Jun 22:40
What you’re thinking
“Who actually signs this? I’ve never been told.”
Work a gap · Economic Buyer · Tue 9 Jun
Economic Buyer
No confirmed economic buyer — this is what gates the forecast.
You have spoken with the person who signs, and know what they need this to do.
To qualify Dervla as the Economic Buyer, we need to pin down three things:
- Authority & Budget: Does Dervla hold the discretionary budget and sole authority to sign off on the $240k spend, or is there another final signatory?
- Personal Priorities: What does Dervla personally care about or get measured on regarding these carrier exceptions and service credit penalties?
- Engagement: Have you met or spoken with Dervla directly yet, or is Marta currently your only channel to her?
We still have key gaps to qualify the Economic Buyer:
- Specific Budget Holder: We need to confirm whether Dervla is the person upstairs holding the discretionary budget to sign off on the $240k, or if that is someone else.
- Direct Engagement: You have not met or spoken directly with Dervla (or the person upstairs) yet.
- Personal Priorities: While service credit penalties are the metric asked about upstairs, we need to uncover what the specific buyer personally cares about achieving on this initiative.
Next step: How can you leverage Marta to get an introduction to Dervla and confirm who holds the final budget sign-off?
That confirms our current standing on the Economic Buyer:
- Contact: Dervla is identified as the key stakeholder needed to move this forward, but she is currently unmet / unengaged.
- Budget & Sign-off: It remains unconfirmed whether Dervla holds the discretionary budget and signing authority for the $240k.
- Personal Priorities: Unknown—Marta noted that "getting Dervla to care is the other thing," meaning we don't yet know what Dervla personally cares about or what would make this a priority for her.
Next step: What is your plan with Marta to secure a direct conversation with Dervla so you can confirm her budget authority and understand what she personally cares about?
Also captured
These came up while you worked this — add any that belong on the deal.
Captured this session
- note = Marta mentioned during the check-in that getting Dervla to care is a key hurdle,…dismissed
- note = Marta's email noted that service credits are the metric leadership asks about, b…dismissed
- note = Marta indicated that nobody is going to push the initiative forward without Derv…dismissed
Questions to chase
What specific steps and approvals are required for the ops board to review and approve a replacement solution?
Decision ProcessTracked to your open questions.Beyond Dervla's backing, what is Halden Freight's formal legal and procurement paper process to execute a $240,000 contract?
Paper ProcessTracked to your open questions.What is the total annual financial cost of the service credit penalties that leadership is currently tracking?
MetricsTracked to your open questions.What specific assistance or materials does Marta need to facilitate an introduction to Dervla to discuss the service credit exposure?
ChampionTracked to your open questions.How will Owen Blake evaluate and validate the feed reconciliation capability against Halden's transport management system?
Decision CriteriaTracked to your open questions.
What you get
It read what is already on the deal and asked about what isn’t. You turned down all three things it proposed. Economic Buyer is still blank, because nobody has told you who signs. Five questions for the buyer went on the deal’s open questions.
Tue 9 Jun 22:48
What you’re thinking
“How do I ask who signs without it sounding like I’m going over her head?”
Discovery Brief · Thu 11 Jun · pointed at Economic Buyer and Paper Process
Top Questions to Ask
Draft1. Ask this first: Who holds the discretionary budget and final commercial authority to sign off on replacing the current carrier tracking setup? Why: Focus Area 1 (Economic Buyer) is an open gap. Marta Reiss and Owen Blake run operations, but we have not identified the single person with sign-off authority. Asking this first names the person so the next question can establish how that person gets contracts approved. Good response: A specific person named by name and title, with confirmation of their authority over this spend. What to do with the answer: Record the name, title, and budget threshold in MEDDPICC. Ask Marta to confirm what this person personally expects from operations this year. 2. Once that person approves a change, what specific legal, security, and procurement steps must happen before a contract is signed, and who leads each stage? Why: Focus Area 2 (Paper Process) is completely unmapped. Knowing the review sequence prevents late-stage legal or security stalls. Good response: Specific named owners for procurement, legal, and infosec reviews, with typical turnaround times for each. What to do with the answer: Map each stage into the deal timeline and calculate total paper process duration back from the target signature date. 3. Marta mentioned Dervla on a previous call. What is Dervla's role in evaluating operational software or reviewing vendor agreements? Why: Dervla was mentioned by Marta but has not been met. We must clarify if Dervla is a decision-maker, influencer, or paper process owner. Good response: Clarification of Dervla's exact role, team, and involvement in vendor evaluations. What to do with the answer: Add Dervla to the stakeholder map with an assigned buying role, or log Dervla as an operational reviewer. 4. Beyond the two staff on the night desk manually chasing carrier exceptions and calling carriers, what specific performance target or success metric does operations need to hit? Why: Metrics is a gap. Pains are verified, but no target metrics exist for the initiative. Good response: A defined operational metric or KPI, such as an SLA threshold or target for automated exception detection. What to do with the answer: Log the target under Metrics and compare proposed technical capabilities against it. 5. Last year service credit penalties reached about four hundred thousand. What internal targets or executive visibility exist around that penalty amount this year? Why: Metrics needs quantifiable targets tied to existing verified pains. The financial figure must be linked to operational goals. Good response: Explanation of how executive leadership tracks that penalty figure and what operational goals are tied to it. What to do with the answer: Align the business case to executive reporting on penalty targets. 6. Marta thinks the current contract requires ninety days' written notice before the 31 January auto-renewal, which makes early November the deadline. Has anyone verified the exact notice window in the agreement? Why: Compelling Event is partial. The auto-renewal on 31 January is confirmed, but the 90-day notice requirement remains unconfirmed. Good response: Confirmation of the exact written notice terms from the incumbent contract. What to do with the answer: Fix the hard deadline date for notice and build the mutual evaluation schedule around it.
What you get
Questions aimed at what is still open, each with why to ask it, what a good answer sounds like, and what to do with it.

Thu 11 Jun 08:40
What you’re thinking
“I know what the last calls left open.”
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