Artifacts · Tuesday · nine blocks
First Meeting Deck
A First Meeting Deck is not slides. It is the talk track as blocks of text — what prompted the conversation, what is hard for them today in their own words, what standing still costs them, and the one thing you ask for at the end. You say it out loud, or you paste it into whatever your company makes you present in.
When you reach for it
Tuesday, when somebody who has never heard any of this appears on Thursday’s invite.
What's in it
Every block this artifact writes, in the order it writes them. One of them is set out in full below, on a real deal — the rest are named and nothing else, because a block filled in to look good on a marketing page is the one thing this product refuses to do.
What prompted this conversation
What's hard for them today
Identify Pain
Two on nights, every night, doing nothing but chasing exceptions — that’s since we took the new carriers on.
Marta Reiss · discovery call · 14 May · 08:52
Metrics
Service credits ran about four hundred thousand last year. That’s the number that gets asked about upstairs.
Marta Reiss · email thread · 2 Jun
What standing still costs them
What it looks like when it's fixed
How they'd measure it
What any solution has to do
Where we fit
Where we've done this before
The one thing you're asking for
The filled block is Halden Freight, the deal the home page works, read off 3 calls and 1 email thread and nothing else. The other blocks are named here and left empty on purpose.
This is what comes out. What goes in is the call you already had.
14 days free, no card, no call.