# First Meeting Deck: blank template

From https://www.saleswolf.com/artifacts/first-meeting-deck

These are the sections SalesWolf's First Meeting Deck is built from. In the product each one is written from the facts you've accepted on the deal and the meeting you tell it about, except “Where we fit” and “Where we've done this before”, which come from your company knowledge base. A block with nothing to stand on asks them for it, or tells you what to capture first.

How to fill it in: top to bottom, in their words wherever you have them. Where you don't have their answer yet, write the question you'll ask. “Where we fit” and “Where we've done this before” are yours: write them from your own material, and claim nothing you can't back up.

## What prompted this conversation

Who is in the room, and what prompted the conversation, in their words. Nothing about you yet.

## What's hard for them today

Two to four things that are hard for them today, one per line, the way they said them.

## What standing still costs them

What each of those costs them if nothing changes, with their figure and the period they gave it for. Where they haven't given one, the line is the question.

- The problem, in their words:
- What it has cost them so far, and over what period:
- If they haven't said, the question you'll ask:

## What it looks like when it's fixed

What their day looks like once the problem is gone. Leave your product out of it.

## How they'd measure it

What they'd measure it by: where each measure stands now, and where it needs to get to.

## What any solution has to do

What any solution has to do for them, in their language. They hold every option to it, yours included.

## Where we fit

How you approach a problem like theirs, and what's different about the way you do it.

## Where we've done this before

Up to three times you've done this before, each with its customer and its result, stated no stronger than you have it.

## The one thing you're asking for

The one thing you're asking them to agree to next, who needs to be in it, and what it gets them.

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